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Home»Moconomy»Adidas: The Strategy to Beat Nike & Conquer China
Moconomy

Adidas: The Strategy to Beat Nike & Conquer China

July 14, 2026
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Can Adidas ever overtake Nike? 👟🏆 CEO Kasper Rorsted reveals why he does not get up eager to “beat” his competitor, however to dominate market share. From the demise of the “brown shoe” to the explosion of athleisure in China, uncover the maths behind a $7 billion enlargement.

Profitability or development? Rorsted says it’s essential to have each to outlive. 📈🔥
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