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Home»Modern MBA»Betrayal & Greed: How 4 CEOs and 5 Billion Failed Twitter
Modern MBA

Betrayal & Greed: How 4 CEOs and 5 Billion Failed Twitter

November 22, 2022
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Twitter has a brand new proprietor and his presence is sinking in. No matter whether or not or not you suppose Elon Musk can save Twitter, the truth is that Twitter as a non-public firm underneath Elon can’t get any worse than the Twitter that has existed for the previous 9 years. Twitter has struggled with declining customers, engagement, turnover, innovation, infighting, losses, and imaginative and prescient. Twitter burned by way of 4 CEOs and 5 billion {dollars} in 10 years – regressing additional away from being a viable enterprise or engaging product.

Twitter is not only a case examine of enterprise mismanagement and poor technique, but in addition a narrative of betrayal, ego, and greed. Since its founding, the corporate has been like Sport of Thrones, plagued with politics and schemes. On the middle of Twitter’s story, there’s a founder, whose need to be seen as a religious, futuristic genius was so essential that he would do every part to attain this recognition – even when it meant backstabbing associates and undermining his personal firm to take action.

On this episode, we’ll cowl the dying of Twitter, how the once-promising social media platform deteriorated to the purpose of an Elon Musk takeover, the schemes that introduced every CEO to energy, and an analysis of their tenures, methods, successes, and failures which have led Twitter to the place it’s at this time.

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🎧 Audio Enhancing & Mixing: Sonalf

0:00 Fly Excessive, Crash Laborious
7:49 There Are No Saints
18:29 The Noose Tightens
21:43 The Plot Thickens
35:25 The Knife Sharpens
41:38 The Straw that Broke the Camel’s Again
46:43 Finest Served Chilly
54:43 The Prodigal Son

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