EA was a pioneer of the early residence pc video games trade and was notable for selling the designers and programmers accountable for its video games. Digital Arts develops, markets, publishes and distributes video video games for sport consoles, private computer systems, cellphones, and tablets. EA develops and publishes video games primarily below the Battlefield, Mass Impact, Want for Velocity, The Sims, and Vegetation v. Zombies manufacturers; and license video games from others, akin to FIFA, Madden NFL, and Star Wars, in addition to publishes and distributes video games developed by third events. EA markets and sells its video games and providers by means of digital distribution channels, in addition to by means of retail channels, akin to mass-market retailers, electronics specialty shops, and sport software program specialty shops.