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Home»Business Stories»He Reinvented Luxury SUVs, Then Built a Billion Dollar Brand!
Business Stories

He Reinvented Luxury SUVs, Then Built a Billion Dollar Brand!

April 11, 2025
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On the earth of luxurious vehicles, few autos command as a lot respect because the Vary Rover. Its origins will be traced again to a time when utility reigned supreme—when the thought of an expensive off-roader appeared nearly absurd. However innovation thrives on defying expectations. It began with Maurice Wilks, a person whose imaginative and prescient for a no-nonsense workhorse laid the muse for the Land Rover. But, because the years handed, one other thoughts would take that DNA and redefine it, proving that off-road prowess and refinement may coexist. What adopted was the beginning of a billion greenback model that redefined the that means of the phrase SUV.

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