On a blistering afternoon on the College of Maryland, a pissed off athlete yanked off his sweat-soaked cotton T-shirt and stared at it with a single burning thought: There needs to be one thing higher than this. That second—sticky, uncomfortable, and completely atypical—would launch one of the sudden revolutions in sports activities. Kevin Plank didn’t imply to create a billion-dollar empire. He simply wished higher sports activities attire for himself and his teammates. And when he discovered it—when he crafted it along with his personal arms—he all of a sudden realized that sportswear would by no means be the identical.
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