How Beats By Dre Became A Multibillion-Dollar Brand

Few manufacturers have risen to the highest of American popular culture as rapidly as Beats by Dre. Beats was based on a novel concept: use the ideas of hype tradition to promote headphones. That technique turned over-the-ear-headphones from a distinct segment product to a cultural phenomenon. Right here’s how Beats by Dre leveraged the methods of sneaker tradition to turn into some of the recognizable manufacturers on this planet.

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How Beats By Dre Grew to become A Multi-Billion Greenback Model