How Blue Bottle Went From A Coffee Cart To A $700MM Valuation

Blue Bottle Espresso gives drip espresso that prices roughly $5 per cup at greater than 75 cafe areas all over the world. The corporate touts its high-quality single-origin, freshly roasted artisanal beans. Based mostly on Nestle’s 2017 buy of a majority stake in Blue Bottle the latter has a valuation of greater than $700 million.

Earlier than he based Blue Bottle, James Freeman was a struggling classical musician roasting his personal recent beans as a passion. Since he was obsessive about ingesting the freshest cup of espresso he might discover he bought uncooked, inexperienced espresso beans earlier than heating them himself. Freeman felt that almost all retail espresso chains over-roasted their beans.

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How Blue Bottle Went From A Espresso Cart To A $700MM Valuation