Introducing The Upstarts, a brand new sequence concerning the firms you’re keen on that got here out of nowhere and at the moment are in all places.
Jonathan Shokrian began MeUndies after a detrimental expertise shopping for underwear at a division retailer. He raised $400,000, principally from family and friends, and launched the millennail-friendly direct to client underwear start-up in 2011.
In response to Shokrian, MeUndies has offered over 10 million pairs of underwear and has been worthwhile in every of the previous three years. The corporate will finish 2019 with no less than $75 million in annual income.
How did MeUndies begin a profitable direct to client model? MeUndies was off to a sluggish begin till it turned to social media and harnessed the ability of provocation.
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How MeUndies Bought Tens of millions Of Pairs Of Underwear