However the Air Drive 1 had a distinct destiny when Nike launched it in 1982. Actually, Nike deliberate to cancel the shoe altogether in 1984. That’s till a trio of shops in Baltimore banned collectively to increase the lifetime of the beloved basketball sneaker. By ingenious colour of the month shoe drops, the Baltimore retailers not solely saved the Air Drive 1, however they influenced Nike’s distribution technique endlessly.
Right here’s how the Air Drive 1 went from a restricted shoe launch to the top-selling shoe at Nike.
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How The Air Drive 1 Turned Nike’s Finest-Promoting Sneaker Of All Time