How The KitchenAid Stand Mixer Became A Status Symbol

KitchenAid stand mixers are completely iconic. The design hasn’t modified since 1969 and followers are obsessed. The corporate has reported 25% progress year-over-year in 2020 — the pandemic-induced baking growth absolutely helped. Purchased by Whirlpool Corp. in 1986, here is how the 101-year-old firm has helped construct profitable culinary careers whereas empowering the house cook dinner too.

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How The KitchenAid Stand Mixer Turned A Standing Image