Shout out to Matthew for serving to us with the script and analysis!
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⏱ Timestamps
00:00 Intro
00:52 Excessive Faculty Days
03:45 Partnerships over Endorsements
06:56 Bronnywood & Vertical Integration
09:20 The Future?
🎬 About
Athletic Curiosity is a video essay collection that investigates enterprise tales from the world of sports activities.
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🎓 Sources
Atkins, H. (2015). LeBron James Indicators Largest Deal in Nike Historical past. Forbes. [online]. Obtainable from: https://www.forbes.com/websites/hunteratkins/2015/12/07/lebron-james-signs-largest-endorsement-deal-in-nike-history/#2d10b8ec328d.
Badenhausen, Ok. (2017). LeBron James-Backed Blaze Pizza Is Quickest-Rising Restaurant Chain Ever. Forbes. [online]. Obtainable from: https://www.forbes.com/websites/kurtbadenhausen/2017/07/11/lebron-james-backed-blaze-pizza-is-fastest-growing-restaurant-chain-ever/#2aabe2b952b2.
Blasi, W. (2019). When LeBron James selected Nike in 2003, he gave up $28 million – it may find yourself making him $1 billion. MarketWatch. [online]. Obtainable from: https://www.marketwatch.com/story/when-lebron-james-chose-nike-in-2003-he-gave-up-28-million-it-could-end-up-making-him-1-billion-2019-08-29.
Kelly, J. (2020). LeBron James, Maverick Carter’s SpringHill to Be a Media Empire. Bloomberg.com. [online]. Obtainable from: https://www.bloomberg.com/information/options/2020-06-25/lebron-james-maverick-carter-s-springhill-to-be-a-media-empire.
Anon. Prospect Profile: LeBron James. NBA.com. [online]. Obtainable from: http://archive.nba.com/draft2003/profiles/JamesLeBron.html.
Rovell, D. (2005). LeBron fires brokers, presumably in favor of good friend. ESPN. [online]. Obtainable from: https://www.espn.com/nba/information/story?id=2057125.
Sullivan, G. (2014). Report: LeBron James set for $30 million revenue on Apple-Beats deal. The Washington Publish. [online]. Obtainable from: https://www.washingtonpost.com/information/morning-mix/wp/2014/06/12/report-lebron-james-set-for-30-million-profit-on-apple-beats-deal/.
WINDHORST, B.R.I.A.N. (2020). LEBRON, INC.: the making of a billion-dollar athlete. GRAND CENTRAL PUB.
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