LEGO’s Comeback: From Nearly Bankrupt To $6 Billion

The LEGO brick could not appear like a lot however it’s the cornerstone of the $6.25 billion Danish firm. In the present day, LEGO’s blockbuster portfolio consists of collaborations with The Beatles, Star Wars, and Frozen, a mega-hit film franchise and eight LEGOland theme parks. A toy that was as soon as considered for little boys is seeing its largest progress coming from ladies and adults.

However within the early 2000s, the corporate made a number of missteps and got here extraordinarily near declaring chapter. Right here’s how LEGO reclaimed its standing as some of the profitable toy corporations on the planet.

Correction: This video has been up to date to replicate LEGO’s correct 2019 income.

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LEGO’s Comeback: From Practically Bankrupt To $6 Billion