Quality vs Quantity: How Often Should You Post On Social Media & YouTube?

A solution to the standard or amount debate of how usually to publish on social media and YouTube.
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On this video essay we reply:

Do you have to publish extra usually however decrease the standard?

Is it higher to go extraordinarily prime quality?

Is it higher to go publish extraordinarily commonly?

Can you’ve gotten each prime quality and excessive amount?

What determines high quality?

How usually must you publish on YouTube?

Is it higher to publish heaps on social media?

Social media vs enterprise media?

High quality vs Amount?

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You don’t usually hear the phrase ‘you realize what they are saying, amount is healthier than high quality’ – it’s usually the opposite approach round proper? In fact high quality is healthier, isn’t it?

Nicely, truly, it seems it’s not so fairly straight ahead. Actually, there’s quite a lot of debate on what the precise stability is, and so after spending quite a lot of time trying into this and testing varied issues, I wish to provide you with 3 factors that can reply this query as soon as and for all.

Earlier than we get into that although, I simply wish to make clear that after I say social media on this video, I’m actually speaking about enterprise media.

As a result of social media is what we use as people, and in that case there’s a robust argument that you just shouldn’t spend too lengthy on it or publish a great deal of issues, as the results are sometimes extra unfavourable than optimistic.

However, after I discuss with social media on this channel, more often than not I’m speaking about enterprise media. We’re nonetheless speaking about the identical platforms – fb, twitter, instagram and so forth, however there’s a transparent and productive goal behind utilizing it.

As a result of, with regards to constructing a private model or rising any kind of enterprise, there in all probability isn’t anybody who wouldn’t profit from commonly posting. Actually, I believe everybody can agree that making content material for social media is an extremely efficient method to get site visitors and make gross sales. It’s free advertising and marketing that anybody can do. And so should you’re viewing it as ‘enterprise media’ somewhat than ‘social media’ and utilizing it with a transparent goal, it’s undeniably a good suggestion. The query

Level #1: You Can Be A Leonardo Dicaprio Film or an Adam Sandler Film – Each Work!

With Leo, within the final 5 years he’s solely been in 2 motion pictures, each large epic, distinctive movies.

With Adam Sandler, there was much more motion pictures, and this isn’t a criticism in any respect, however I believe most individuals can agree the standard of these motion pictures isn’t similar to Leo’s.

However right here’s the factor: each are very talked-about in their very own approach. There’s demand for each. Each work.

And I believe this analogy helps clarify why there’s a lot disagreement over high quality vs amount.

As a result of some individuals have nice outcomes posting actually commonly, following the identical method each time, and they also conclude that amount is the reply.

However equally there are some individuals who have nice outcomes posting a lot much less steadily, and actually pouring a lot of effort and time into every bit of content material, and naturally that does nicely too, so that they conclude high quality is the reply.

I see each working. It comes all the way down to which fits you and your viewers greatest. For instance, for constructing a private model, it is perhaps higher should you’re displaying up actually commonly so individuals get to know and belief you extra, however should you’re making an attempt to construct a model for a luxurious product, possibly spending further time to make a extremely distinctive piece of content material may work higher? It actually does fluctuate.

And so I actually don’t assume there’s a proper or incorrect right here as some individuals have success going quantity-heavy, some individuals have success going quality-heavy. However…

Watch the remainder of the video for the two vital factors that reply this ‘high quality vs amount’ debate!

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Thanks, and better of luck rising your personal enterprise media!