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104 video games, 15 cities, 3 international locations. Round six billion folks will watch the 2026 World Cup. However behind the spectacle on the pitch lies a posh internet of billion-dollar broadcasting offers, dynamic ticket pricing, and host cities footing the invoice. Who really income from the largest sporting occasion in human historical past?
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Athletic Curiosity is a video essay sequence that investigates enterprise tales from the world of sports activities.
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