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How Coca-Cola stole Christmas – the best advertising and marketing ever? It was the 1920âs and Coca-Cola had an enormous drawback. Folks principally considered their product as a refreshing drink in summer season, however gross sales usually dropped considerably within the winter when it bought colder. And this is sensible – who will get in from the snow, feeling freezing chilly, and instantly thinks: I need a chilly glass of Coke. So Coca-Cola desperately wanted a means to enhance gross sales in winter, however simply working extra adverts wasnât going to be sufficient to vary folksâs perceptions of the product – they wanted one thing that will create a deeper long-lasting connection in shoppers’ minds between Coke and winter. We’ll reply questions like: Did coke create Santa? Did Coca-cola change Santa to crimson and white? And the way did Coca-Cola create probably the most highly effective model associations in advertising and marketing historical past, heling Coca-Cola change into the billion greenback empire it’s in the present day.
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