Whispers of the phrase ‘Popcorn’ flashing throughout a film display screen, rumors of the phrase ‘intercourse’ hidden on a Ritz cracker. You’ve heard the tales of subliminal messaging, however does it truly work? We’re taking an in depth have a look at the phenomenon and the experiment that began all of it.
Additional studying:
1. Pink Crow Advertising
https://www.redcrowmarketing.com/2015/09/10/many-ads-see-one-day/
2. LIFE
Brean, Herbert (March 31, 1958). “‘Hidden Promote’ Approach is Virtually Right here”. LIFE. 44 (13): 102.
3. Public Relations Quarterly
Rogers, Stuart. “How a Publicity Blitz Created the Delusion of Subliminal Promoting.” Public Relations Quarterly. Winter 1993 (pp. 12-17).
4. Subliminal Seduction
Key, Wilson B. Subliminal Seduction. New York: Signet, 1973.
5. Psychology At the moment
https://www.psychologytoday.com/us/blog/science-choice/201504/what-is-confirmation-bias
6. Promoting Age
Jack Haberstroh, “Can’t ignore subliminal advert fees: Adfolk chuckle, however college students hear,” Promoting Age, 17 September 1984, 3.
7. Journal of Experimental Social Psychology
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.527.6949&rep=rep1&type=pdf
8. BBC
https://www.bbc.com/news/magazine-30878843
https://www.bbc.co.uk/programmes/b0501kvj
9. Promoting Age
“Ban on Subliminal Adverts, Pending FCC Probe, Is Urged,” Promoting Age, 11 November 1957
10. FCC
https://transition.fcc.gov/Speeches/Tristani/Statements/2001/stgt123.html
https://transition.fcc.gov/Speeches/Furchtgott_Roth/2000/sphfr011.html
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