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The reality about diamonds
You’re Ernest Oppenhiemer within the jewellery enterprise, and you’ve got a monopoly over all of the diamond mines in South Africa, the largest diamond producer
De Beers was on prime of the world
Diamonds make for excellent jewellery that the world is prepared to prime greenback for, they’ve industrial makes use of that no different supplies can actually exchange, and also you management the principle space on the planet the place 90% diamonds are coming from
Everybody thought that diamonds are fairly uncommon, making them very priceless very similar to how gold is efficacious
It’s changing into extra obvious that diamonds aren’t actually as uncommon as we thought
The economics of diamonds are wanting fairly bleak, however you’re a really intelligent businessman so that you’re not prepared to give up
Shift your enterprise from digging as many diamonds out of the bottom as potential, to doing the whole lot in your energy to manage what number of diamonds come out of the bottom
Flip your modest diamond operation into probably the most profitable monopoly cartel the world has ever seen within the blood diamond commerce
A cartel is a gaggle of firms coming collectively to repair the value of a product in order that the all cartel members get their justifiable share of the income
Like how main oil international locations come collectively because the cartel OPEC, to repair the value of crude oil, besides with a diamond cartel
As soon as these locals catch on to how worthwhile the diamond commerce is, they’ll began buying and selling diamonds and smuggling it – do no matter is critical to crush them
Now that you’ve the beginning of the provision chain underneath your grip, it’s time for the retailers
Because you management 90% of the world’s diamond output, retailers who need to purchase uncooked diamonds can actually solely go to you
You’ll be able to’t legally function within the US, so arrange store in London the place you’ll distribute uncooked diamonds to retailers
It’s the 1930’s, you’re making more cash than ever however the folks in you’re greatest market, the US, don’t actually care about diamonds and your gross sales have been fairly small
However jewelery is simply that, a “nice-to-have,” a luxurious that solely folks with more money can afford
You want diamonds to represent one thing so evergreen that irrespective of how the economic system was doing, irrespective of how wealthy or poor an individual was, folks would at all times want diamonds
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