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Home»Business Stories»The History Timline Of Bottega Veneta
Business Stories

The History Timline Of Bottega Veneta

May 6, 2022
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Bottega Veneta was based in 1966 by entrepreneurs Michele Taddei and Renzo Zengiaro. Based mostly in Vicenza, in Italy’s northeastern Veneto area, the title Bottega Veneta means ‘Venetian Store.’ So, in case you’ve been questioning why I’m announcing Bottega Veneta the way in which that I do, then right here you may have your reply! Many in all probability pronounce it just a little otherwise, like: Bottega Veneta, however for this video, we’ve determined to stay to the unique Italian pronunciation.

From the start, Bottega’s major product was leather-based items. And right this moment, their basket-weave method is world-famous. So, it’d come as a shock to listen to that this was really only a workaround to a technical drawback!

When Bottega first began out, its stitching machines couldn’t work with most leathers. The machines have been sourced from the native Veneto area, and this area was well-known for ready-to-wear clothes. Due to this, the needles weren’t lengthy sufficient to deal with the thicker leather-based sometimes used for purses and equipment.

This seemingly put Bottega at a drawback as they weren’t in a position to fuse extra strong leathers. However whereas the apparent resolution might have been to get different stitching machines, the progressive Michele and Renzo had one thing else in thoughts. From then on, they solely labored with delicate, skinny leather-based. The baggage nonetheless needed to be sturdy, although, and so, they lower the leather-based into strips and weaved them collectively diagonally. This made the ultimate product a lot sturdier, and the now well-known Intrecciato Weave was born.

Intrecciato is Italian for ‘intertwined’ or ‘braided’. And the woven sample has since grow to be a signature of the Bottega Veneta home. Folks beloved it! And Bottega managed to create a novel look without having to promote its emblem throughout its merchandise. It didn’t take lengthy for the label to go international. However some huge modifications have been on their approach…

Sources:

Giles Deacon
https://www.unbiased.co.uk/information/individuals/profiles/giles-deacon-king-of-london-435540.html

Tomas Maier
https://www.vogue.com/article/tomas-maier-departs-bottega-veneta

Daniel Lee
https://www.vogue.com/slideshow/daniel-lee-bottega-veneta-greatest-moments
https://wwd.com/fashion-news/fashion-scoops/bottega-green-daniel-lee-breakdown-1234995219/

Matthieu Blazy
https://www.vogue.com/article/matthieu-blazy-new-bottega-veneta-creative-director
https://www.lofficielarabia.com/fashion-week/matthieu-blazy-presents-first-collection-for-bottega-veneta
https://i-d.vice.com/en_uk/article/88gkvz/bottega-veneta-aw22-show-review

Bottega Veneta
The Historical past of Bottega Veneta
https://www.vogue.com/article/bottega-veneta-handbags
https://www.harpersbazaar.com/trend/designers/g38552383/bottega-for-bottegas-launch/
https://wwd.com/fashion-news/designer-luxury/history-of-bottega-veneta-daniel-lee-matthieu-blazy-1235111577/
https://www.luxuriousmagazine.com/ong-chin-huat-explores-the-history-of-fashion-brand-bottega-veneta/
https://www.rebag.com/thevault/bottega-veneta-101-a-history/
https://thevintagebar.com/the-archive/the-bottega-veneta-bible
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