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Home»Athletic Interest»The Surprising Economics of the Tour de France
Athletic Interest

The Surprising Economics of the Tour de France

September 2, 2020
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Why cities rebuild their roads simply so that they have the prospect to develop into a stage within the Tour de France and the way a automotive journal invented the best biking occasion on this planet accidentally.

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⏱ Timestamps
00:00 Intro
01:33 Historical past & Tour Method
03:10 Enterprise Mannequin
06:36 Technique & Mediatization

🎬 About
Athletic Curiosity is a video essay collection that investigates enterprise tales from the world of sports activities.

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🎓Sources:
Eindrapportage Utrecht 2015 Grand Départ Tour de France (2015): https://www.utrecht.nl/fileadmin/uploads/documenten/wonen-en-leven/vrije-tijd/sport/Eindrapportage-Tour-de-France-Utrecht-2015-door-gemeente.pdf


TV demand for the Tour de France: the significance of stage traits versus end result uncertainty, patriotism and doping (2015): https://afse2015.sciencesconf.org/61384/doc

Handelsblatt: Die unverwüstliche Geldmaschine (2012): https://www.handelsblatt.com/sport/sonstige-sportarten/tour-de-france-zweites-standbein-sponsorengelder/6862998-2.html?ticket=ST-7093181-oU2yzQfK5yavF2XmY7kQ-ap3

Le Monde Diplomatique (2009): Grandes affaires et petits preparations du Tour de France: https://www.monde-diplomatique.fr/2009/07/GARCIA/17465

#tourdefrance #advertising and marketing #biking


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