Zendaya: the Hollywood celebrity with two Emmys, a Golden Globe, and 180 million Instagram followers. As an alternative of the same old suspects like Nike or Adidas, she signed with On. So, what goes On?
Let’s rewind. Tennis legend Roger Federer, as soon as Nike’s poster boy, made headlines by leaving the swoosh – and becoming a member of On. Consider it because the sportswear equal of breaking apart with the favored child to start out a storage band – and changing into a rockstar. On went from backyard hose prototypes to billion-dollar gross sales in only a few years.
On’s secret? Innovation, direct gross sales, and a contact of Swiss precision. Even The Rock gave them a free Tremendous Bowl shoutout.
Is Nike sweating? With Zendaya and Federer, On is climbing sooner than your coronary heart charge on a treadmill. Take a look at our newest video to see how On is popping the sportswear sport the other way up – one cloud at a time.
⏱ Timestamps
00:00 What’s On?
01:44 Nike vs On
02:16 The Rise
04:47 The Technique
09:00 The IPO
12:00 The Future
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Athletic Curiosity is a video essay sequence that investigates enterprise tales from the world of sports activities.
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