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It’s 1950. A 14-year-old boy is out for a hike together with his buddy when immediately, he feels a jarring ache in his again.
The ache is coming from one thing he by no means would have anticipated: the form of his backpack.
You see, his conventional backpack ignored one essential factor: weight distribution.
So, with that downside in thoughts, {the teenager} goes to work and finds the answer inside his household’s basement. With stitching expertise he had discovered from his mom at simply 10 years previous, the Swedish boy makes use of wooden to craft his first prototype.
With delight, he leaves his signature embroidered on his creation, a small arctic fox, recognized in Swedish as Fjällräven.
Little does he know, that image will later have a deeper which means. One that folks can be keen to pay a premium for.
That is the story of Fjällräven, and the way a 14-year-old constructed a $12B empire from his mom’s basement.
Sources: https://pastebin.com/axE9ijZs
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