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Home»Newsthink»How a 'Dumb' Idea Turned Into a $700M Company
Newsthink

How a 'Dumb' Idea Turned Into a $700M Company

March 15, 2023
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Particular due to the next for permission to make use of their materials:
1:44 Mike Cessario interview with 20VC. Take a look at full interview right here: https://www.youtube.com/watch?v=zUt3kCyfFN0&t=517s

Different sources:
1:27 Mike Cessario picture: @cessario on Twitter
2:02 Mike Cessario picture sourced from LinkedIn
2:40 https://www.youtube.com/watch?v=B4FzNimLI5k The4cylinder on YouTube – Artistic Commons Attribution license (reuse allowed)
2:51 https://www.youtube.com/watch?v=H-Q4OA7yq_g&t=16s The4cylinder on YouTube – Artistic Commons Attribution license (reuse allowed)
3:07 https://www.youtube.com/watch?v=zYdrEDfQ4mI Joel Hansen on YouTube Artistic Commons Attribution license (reuse allowed)

Articles and interviews referenced:
1:29 Interview with Market https://www.marketplace.org/2023/01/25/liquid-death-is-an-entertainment-machine-with-a-water-brand-attached/
3:19 Gallup examine: https://news.gallup.com/poll/353858/alcohol-consumption-low-end-recent-readings.aspx
3:30 UK Drinkaware examine: https://www.drinkaware.co.uk/research/alcohol-facts-and-data/alcohol-consumption-uk#howmanypeopledonotdrinkalcohol

source

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