By no means afraid to ruffle some feathers, its adverts have a provocative tone of voice and tongue-in-cheek humor. And its historical past is simply as attention-grabbing! From nasty Burger Wars to moldy whoppers, Burger King has seen its fair proportion of bizarre occasions. Curious to learn how the model got here to be what it’s in the present day? Then make sure that to look at this video!
Sources:
James McLamore and David R. Edgerton
https://en.wikipedia.org/wiki/James_McLamore
https://en.wikipedia.org/wiki/David_Edgerton
Burger King
https://www.statista.com/matters/1460/burger-king/
https://www.eatthis.com/burger-king-secrets/
https://www.campaignasia.com/article/3-burger-king-hits-and-misses-from-outgoing-cmo-fernando-machado/468736
https://www.forbes.com/websites/martyswant/2021/04/01/global-cmo-fernando-machado-departs-from-restaurant-brands-international/
https://www.forbes.com/websites/martyswant/2020/02/20/moldy-whopper-ads-show-the-beauty-of-real-food-says-burger-king-cmo-fernando-machado/?sh=2d9b7d544789
https://contentsquare.com/weblog/creativity-lessons-from-burger-kings-cmo-fernando-machado/
https://www.campaignlive.com/article/burger-king-unveils-first-rebrand-20-years/1703973
Historical past
https://en.wikipedia.org/wiki/History_of_Burger_King
https://www.britannica.com/matter/Burger-King-Company
https://www.referenceforbusiness.com/history2/18/Burger-King-Company.html
Burger wars
https://en.wikipedia.org/wiki/Burger_wars
Leveraged buyout
https://www.britannica.com/matter/leveraged-buyout