How Flo Accidentally Saved Progressive – Cheddar Explains

When you’ve turned on the TV within the final decade, you are in all probability aware of Flo. She’s been the face of Progressive advertisements since 2008. And he or she’s partially chargeable for turning the model right into a family title. However Flo virtually did not exist. In actual fact, Flo was by no means a part of the plan. That is the unlikely story of how Flo upended the automotive insurance coverage world.

Additional studying:

Quick Firm
https://www.fastcompany.com/90254247/10-years-of-flo-the-story-behind-progressives-accidental-ad-icon

NY Instances
https://www.nytimes.com/2017/09/17/enterprise/media/insurance-ads-humor.html

Investopedia
https://www.investopedia.com/articles/active-trading/111314/top-10-insurance-companies-metrics.asp

Bussinesswire
https://www.businesswire.com/information/house/20111026006041/en/ProgressivepercentE2percent80percent25

Macrotrends
https://www.macrotrends.internet/shares/charts/PGR/progressive/income

Forbes
https://www.forbes.com/websites/charlesrtaylor/2019/03/15/what-makes-flo-from-progressive-effective-lessons-for-using-humor-in-advertising/?sh=5bcf0e705216

Gallup
https://information.gallup.com/ballot/266060/big-pharma-sinks-bottom-industry-rankings.aspx

Subscribe to Cheddar on YouTube: http://chdr.television/subscribe

Join with Cheddar!
On Fb: http://chdr.television/fb
On Twitter: http://chdr.television/twitter
On Instagram: http://chdr.television/instagram
On Cheddar.com: http://chdr.television/cheddar