How PSG & Nike Created Football’s Most Fashionable Club

Paris Saint-Germain has managed to construct one of many world’s high sports activities manufacturers. We glance into their technique and the way it’s associated to their collaboration with package sponsor Nike and the Jordan model.

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⏱ Timestamps
00:00 PSG Beginning Place
02:00 Model Technique – A Membership for the Tradition
03:14 Air Jordan Model
04:10 A Excellent Match
06:43 Future Success?

🎬 About
Athletic Curiosity is a video essay sequence that investigates enterprise tales from the world of sports activities.

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🎓 Sources
https://www.lemonde.fr/football/article/2018/11/02/football-leaks-le-psg-aurait-use-d-un-dopage-financier-avec-l-aide-de-l-uefa_5378262_1616938.html

https://www.sportspromedia.com/news/jordan-brand-psg-sponsorship

https://psgtalk.com/2018/09/what-does-psgs-partnership-with-jordan-brand-mean/

https://psgtalk.com/2018/07/paris-saint-germain-the-club-for-the-culture/

https://psgtalk.com/2020/01/psg-valued-at-more-than-1-billion-10-year-growth-percentage-tops-manchester-city/

https://www.sportspromedia.com/news/psg-fanatics-ecommerce-merch-nike-jordan

https://musebycl.io/sports/inside-psgs-grand-plan-become-worlds-coolest-sports-brand

https://sponsorship.sportbusiness.com/news/psg-on-track-to-break-one-million-shirt-sales-driven-by-jordan-range/