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New Coke was a catastrophic misjudgement by Coca-Cola… or was it? What was one of many greatest enterprise errors, turned out to unintentionally be a genius advertising and marketing transfer. This mini enterprise story covers the introduction of New Coke, the battle and rivalry between Coke vs Pepsi, and why Coke took the drastic motion of fixing their drink’s system after the Pepsi Problem. That is the story of one of the profitable advertising and marketing errors ever.
Hey legends, if a few of this feels acquainted… it’s as a result of it’s. That is an prolonged/improved model of the “New Coke” phase in my video ‘The Disturbing Historical past of Coca-Cola’. Nevertheless this phase was proven about half-hour into the video, and I believed it was an attention-grabbing stand-alone story, so it received its personal devoted video! However I’ll be again subsequent week with a very model new documentary for you… 🙂
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