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Within the 2010s, there was one startup who by the measures of Silicon Valley and Wall Road, appeared destined to be the following huge billion-dollar client model. That firm was GoPro. GoPro took the world by storm with its game-changing cameras. With radically compact design, tiny type issue, excessive portability, rugged waterproof exteriors, and cheap image high quality – GoPro cameras have been in a position to seize by no means earlier than seen motion and views.
GoPro was category-leading and category-defining – the corporate had successfully created and owned a whole class of cameras. It was the pioneer, golden customary, and family identify as GoPro was not simply the identify of the product and firm, but additionally turned the unofficial label for any small, moveable, motion digital camera in the marketplace.
But quick ahead to present-day in 2023, lower than a decade later, and GoPro’s inventory has dropped 95%. How might an organization who had all the fitting substances from the measures of Silicon Valley and Wall Road, squander all of it in such a brief time period? How might having a market-defining, category-leading product be value so little? On this episode, we’ll cowl the rise and fall of GoPro into 3 eras, their failures in technique, and the way the corporate’s collapse serves as an important lesson on the significance of understanding your market.
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0:00 Be A HERO
6:06 The Golden Age
18:20 The Period of Doom
29:03 Useless Model Strolling
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