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Home»Brand Origins»How a Chicken Vendor Created a Billion-Peso Brand | History of Mang Tomas
Brand Origins

How a Chicken Vendor Created a Billion-Peso Brand | History of Mang Tomas

October 2, 2021
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If there’s one factor Filipinos can agree on it is that Mang Tomas might be our favourite all-around sauce.

On this video, we return to the Fifties, when it began. Tomas de los Reyes (Mang Tomas) was operating his tiny stall proper exterior his home in Quezon Metropolis the place he bought uncooked slabs of pork. Strategically positioned proper throughout the La Loma Cockpit Area, Tomas observed that proper after an occasion, folks would purchase slabs of pork to be cooked for his or her celebration dinner.

Seeing the chance, Tomas as a substitute of promoting uncooked pork, he began promoting roasted pork. This triggered the meteoric rise of Mang Tomas’ model of lechon. It grew to become so standard, that even Philippine President Ramon Magsaysay steadily had Mang Tomas’ lechon served on the Malacanang Palace.

However reputation would not solely attract clients, it additionally attracts rivals. It got here to a degree the place Mang Tomas was being copied by a number of rivals. As soon as once more, Mang Tomas wanted to discover a option to stand out. That is when he got here up with the Mang Tomas sauce that we all know right this moment.

Be taught concerning the inspiring rags to riches story of Tomas de los Reyes, the story of how Mang Tomas grew to become the number one model of sarsa within the Philippines, and the way it was acquired for over a billion Philippine pesos.

🍏 Model Origins is hosted and produced by Chris Garin.
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