It is arduous to consider a much bigger restaurant success story over the past decade than Shake Shack. The high-end burger chain started as a sizzling canine cart in 2001 in New York Metropolis’s Madison Sq. Park by famed restaurateur Danny Meyer. The menu was handwritten written by Meyer on a single sheet of paper in about 10 minutes and is about 85 % the identical right now. However there’s a lot extra to this story. Like for 3 years after 9/11 that sizzling canine cart paid the payments on the crown jewel of Meyer’s restaurant empire, Eleven Madison Park. Or how he wasted over one million creating a line of French fries solely to throw them away out of pure pleasure. If Danny Meyer is the guts and soul of Shake Shack, its longtime CEO Randy Garutti is the engine that powers it. Right here’s how they constructed Shake Shack.
